To outsiders, the idea of a co-operative can seem utopian, even conspiratorial. No one can own their own shop, right? What may come as a shock to a few, is completely normal for 1.9 million Norwegians who all own a bit of Coop. This is at the core of Coop's new concept, which follows the American conspiracy theorist Rob and his work to uncover «The Coop-spiracy».

Brainwashing, mind control, and bribes disguised as charity donations are among the topics Rob tries to uncover.